June 23, 2020

The Difference Between a Great Logo And a Bad Logo

They say a picture is worth a thousand words, but a logo is worth an entire novel.

The easiest way to recognize a company and distinguish it from others is by its logo. The whole idea of a logo design is to communicate with the viewer and create something that is memorable and it resonates. Always when you design a logo it needs to define who you are as a practice.

Here are 3 ways to design and achieve a great logo that will stand the test of time.

1. Simple

The logo needs to be easily identifiable at a glance. Allow for changes of size and colour. Great logos deliver something unexpected and are unique without being complicated. On the other side, bad logos don't deliver anything and are complicated in terms of structure and message.

Dropbox is a sample of simple logo

Dropbox is a modern workspace designed to reduce busywork-so you can focus on the things that matter. For example the logo of Dropbox is simple and meaningful.

2. Appropriate

The logo should be appropriate for the intended audience. When designing a Logo ask yourself if that font is truly appropriate for the business you’re designing for? For example, a great modern typographic font that you just love is not likely suited to a serious business such as a lawyer’s office like the example below:

Never impose your own personality onto a client’s work. (from smashmagazine)

3. Memorable & Unique

An effective logo should be memorable. While designing a unique Logo, keep it simple and appropriate to the nature of the business. A logo should be memorable, and one of the best ways to make it memorable is to keep things simple, just like Apple for example.

Apple in Beijing, China

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