Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. The Nike logo font is based on Futura Bold. The wordmark uses a bold geometric sans serif with slight custom modifications for spacing and proportion. The clean, uppercase lettering reinforces strength and simplicity, matching Nike’s athletic brand identity.